bd354 Privacy
Policy

1.1 bd354 collects personal data from players through several channels: during account registration, during the KYC identity verification process, through your activity on the Platform, and through your interactions with our customer support team. The categories of personal data we collect are described below.

1.2 Registration Data. When you create a bd354 account, we collect:

• Full legal name;
• Date of birth (to verify that you are aged 18 or above);
• Residential address in Bangladesh (city, district, postal code);
• Email address;
• Bangladeshi mobile number (used for account verification and OTP delivery);
• Username and encrypted password.

1.3 Identity Verification (KYC) Data. Before processing your first withdrawal, bd354 requires you to complete identity verification. We collect:

• A copy of a government-issued photo ID (National Identity Card, passport, or driving licence);
• Proof of ownership of your registered mobile financial service account (bKash, Nagad, Rocket, or Upay);
• In some cases, a selfie or liveness-check photograph for identity confirmation;
• Source-of-funds documentation for large withdrawal requests, as required by anti-money laundering (AML) protocols.

1.4 Financial Transaction Data. We record all deposits, withdrawals, and betting transactions conducted through your bd354 account. This includes transaction amounts in BDT, timestamps, payment method identifiers ( e.g., bKash wallet number, Nagad account reference), and transaction status records.

1.5 Behavioural and Usage Data. When you use the bd354 Platform, we automatically collect certain technical and behavioural data, including:

• IP address and approximate geographic location;
• Device type, operating system, and browser information;
• Pages visited, games played, betting patterns, and session duration;
• Login timestamps and frequency of use;
• Referring website or traffic source (if applicable).

1.6 Communications Data. If you contact bd354 customer support via live chat or email, we retain records of that correspondence. This includes the content of your messages, the date and time of contact, and the resolution outcome. These records are used for quality assurance and to help resolve future queries more efficiently.

1.7 bd354 does not knowingly collect personal data from individuals under the age of 18. If we discover that a minor has provided personal data during registration, that account will be closed immediately and any associated data will be deleted or anonymised in accordance with this Privacy Policy.

2.1 bd354 processes your personal data only for legitimate, clearly defined purposes. We do not use your data for any purpose that is inconsistent with the purposes described in this Privacy Policy. The table below summarises the primary purposes for which bd354 processes your personal data and the lawful basis for each.

2.2 bd354 will never use your personal data to make fully automated decisions that produce significant legal or similarly significant effects on you without human review. Where automated processes are used (for example, in fraud detection or responsible gaming alerts), a human reviewer is involved before any material action is taken against your account.

2.3 Promotional Communications. bd354 may send you information about bonuses, promotions, BPL and IPL cricket betting offers, and seasonal campaigns (for example, Eid or T20 World Cup promotions) by email or SMS. You will only receive marketing communications if you opted in during registration or have subsequently provided explicit consent. You may withdraw your consent and opt out of marketing messages at any time by updating your account notification preferences or by emailing [email protected] with the subject line "Unsubscribe".

3.1 bd354 does not sell, rent, or trade your personal data to any third party for their own commercial or marketing purposes under any circumstances. We share your personal data only in the limited situations described in this section.

3.2 Payment Service Providers. To process your deposits and withdrawals, bd354 shares the minimum necessary payment information with your chosen Bangladeshi mobile financial service provider (bKash, Nagad, Rocket, or Upay) or banking partner (City Bank, BRAC Bank, Islami Bank, Sonali Bank, Dutch-Bangla Bank). These providers act as independent data controllers in respect of the payment transaction data they receive and their own privacy policies apply to that processing.

3.3 Game Software Providers. bd354 hosts games developed by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. When you play a game, certain session data (such as your player session token and bet amounts) is shared with the relevant game provider to deliver gameplay. Game providers are contractually required to use this data solely for game delivery purposes and are prohibited from using it for independent marketing or profiling.

3.4 Compliance and Legal Obligations. bd354 may disclose your personal data to regulatory authorities, law enforcement agencies, or financial intelligence units where required to do so by applicable law, court order, or legal process. In such cases, bd354 will disclose only the minimum information required to satisfy the legal obligation and will notify you of such disclosure wherever it is legally permissible to do so.

3.5 Fraud Prevention and Security. bd354 may share limited account and behavioural data with specialist fraud prevention and security service providers who assist us in protecting the integrity of the Platform. These providers operate under strict confidentiality agreements and are not permitted to use your data for any purpose other than fraud prevention on behalf of bd354.

3.6 No International Transfers Without Safeguards. bd354 operates with a strong preference for processing player data within Bangladesh or within jurisdictions that maintain equivalent data protection standards. Where any international data transfer is necessary, bd354 ensures that appropriate contractual safeguards are in place before the transfer occurs.

4.1 bd354 uses cookies and similar tracking technologies (such as web beacons and local storage) to operate the Platform effectively, remember your preferences, and analyse how players use the site. This section explains what cookies we use and how you can manage them.

4.2 Types of Cookies Used by bd354:

4.3 Managing Your Cookie Preferences. You can control and manage cookies through your browser settings. Most modern browsers allow you to refuse all cookies, accept only certain types, or delete cookies that have already been set. Please note that disabling strictly necessary cookies may prevent you from logging in to your bd354 account or using core Platform features.

4.4 bd354 does not use cookies to collect sensitive personal data such as your NID number, payment credentials, or health information. Analytics cookies collect only anonymised, aggregated data that cannot be used to identify you individually.

5.1 Encryption. All data in transit between your device and bd354 is protected by 256-bit SSL/TLS encryption. Sensitive data held at rest — including KYC documents, payment identifiers, and account credentials — is stored in encrypted form using AES-256 encryption.

5.2 Access Controls. Access to personal data held by bd354 is restricted to authorised employees and contractors who have a legitimate need to access that data in order to perform their duties. All staff with access to personal data are subject to confidentiality obligations and receive data protection training.

5.3 Account Security. You play an important role in keeping your bd354 account secure. You are responsible for keeping your login credentials confidential and for not sharing your username, password, or OTP codes with any third party. bd354 will never ask for your password by email, live chat, or telephone. If you suspect that your account has been accessed without your authorisation, contact our support team immediately at [email protected].

5.4 Incident Response. In the event of a personal data breach that is likely to result in a risk to your rights, bd354 will take prompt action to contain the breach, assess its impact, and notify affected players as soon as reasonably practicable. bd354 maintains an internal incident response procedure that is reviewed and tested regularly.

5.5 bd354 conducts periodic security assessments of the Platform infrastructure. Our systems are monitored continuously for suspicious activity, and security patches are applied promptly in response to newly identified vulnerabilities.

6.1 bd354 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The specific retention periods that apply to the main categories of data we hold are set out below.

6.2 When personal data is no longer required and the applicable retention period has expired, bd354 will securely delete or anonymise that data in accordance with our internal data disposal procedures. Anonymised data (which cannot be linked back to any individual) may be retained indefinitely for statistical and analytical purposes.

6.3 Where bd354 is required by law to retain personal data beyond the periods set out above — for example, in connection with ongoing legal proceedings or a regulatory investigation — we will retain that data for the duration of the relevant legal requirement and delete it as soon as the obligation ceases.

7.1 bd354 respects your right to control your personal data. The following rights are available to you as a bd354 player. To exercise any of these rights, please contact the bd354 support team via live chat or email at [email protected].

• Right of Access. You have the right to request a copy of the personal data that bd354 holds about you. We will provide this information in a clear, readable format.
• Right to Rectification. If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You may update basic account details (such as your email address or mobile number) directly through your account dashboard.
• Right to Erasure. You may request that bd354 delete your personal data. We will honour this request where we are not legally required to retain the data. Note that data subject to AML, KYC, or financial record-keeping obligations cannot be deleted before the applicable retention period expires.
• Right to Restrict Processing. In certain circumstances (for example, where you have contested the accuracy of data we hold), you may request that we restrict our processing of your personal data while the matter is being resolved.
• Right to Data Portability. Where processing is based on your consent or on a contract, you have the right to receive your personal data in a structured, machine-readable format, and to request that we transmit that data to another service provider where technically feasible.
• Right to Object. You have the right to object to the processing of your personal data where bd354 relies on legitimate interests as the lawful basis. You also have an unconditional right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent. Where processing is based on your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7.2 bd354 will not charge a fee for exercising any of the rights listed above unless a request is manifestly unfounded or excessive, in which case we may charge a reasonable administrative fee. We will always inform you in advance if any fee applies.

8.1 If you have any questions, concerns, or complaints about this Privacy Policy or the way bd354 handles your personal data, please contact the bd354 Data Protection team using the details below. We take all privacy enquiries seriously and aim to respond within 30 calendar days.

8.2 Email: [email protected] (please use the subject line "Privacy Enquiry"). Our support team is available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6). You may also reach us via the live chat feature inside your bd354 account dashboard.

8.3 Updates to This Privacy Policy. bd354 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, the services we offer, or applicable legal requirements. The updated policy will be published at bd354.vip/privacy-policy with a revised effective date. We will notify you of material changes by email or via an in-platform notification. Your continued use of bd354 following the posting of an updated Privacy Policy constitutes your acceptance of the changes.

8.4 This Privacy Policy was last reviewed and updated on 1 January 2026. The most current version is always available at bd354.vip/privacy-policy.